Everything about Johnnie Walker Blue Label Ultra

Everything about Johnnie Walker Blue Label Ultra

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Within our quest with the lightest bottle doable, we took our vision into a team of skilled glassmakers. Checking out designs and glassblowing methods to minimise glass usage without compromising sturdiness.

Diageo is a global leader in beverage Alcoholic beverages with an outstanding collection of brands throughout spirits and beer groups.

Johnnie Walker’s 5 years of investigation and improvement have meant that the know-how acquired is currently being utilized across the selection of Diageo items.

Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of darkish chocolate and florals

Worldwide Style Director at Diageo, Jeremy Lindley who led the design job, claimed, “Johnnie Walker Blue Label Ultra was born from an ideation session considering the future of luxurious. With other categories relocating towards lightweight – which include eyewear and higher-effectiveness cycling – we questioned whether luxury spirits could observe go well with. “We took our eyesight to some group of pro glassmakers and in the course of a five 12 months exam-and-discover course of action slowly and gradually identified how to create stylish, lightweight glass.

This may make a discreet opening through which the bottle could be removed. Just after pouring a glass of this exceptional, specifically blended whisky, we invite you to return the bottle to its cradle—its pure resting location and also a testomony to purposeful design.

In the course of its 5 years of study, the brand name has become granted a UK patent4 also to stimulate even more progress inside the market – and in a first for Diageo – a license to the patent will be offered over a royalty-absolutely free foundation to any person on earth who wishes to share in these discoveries.

Johnnie Walker Blue Label Ultra will be the manufacturer’s lightest 70cl Scotch whisky glass bottle thus far also to the ideal on the brand name’s understanding and research, the planet’s lightest 70cl Scotch whisky glass bottle2 . The look normally takes Daring johnnie walker blue label ultra strides and dares to experiment by using a recognised paradigm of luxurious.  

With fewer than 888 bottles produced globally, Just about every bottle is individually numbered and introduced in a very luxury collector’s case.

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This can be a globally allocated launch created from uncommon stocks, such as whisky from ghost distilleries which might be not in operation. Lower than 888 bottles have been built around the world.

With fewer than 888 bottles produced globally, Just about every bottle is individually numbered and introduced within a luxurious collector’s situation.

Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of darkish chocolate and florals

In whisky packaging, luxurious usually implies weighty—Assume thick bottles with hefty stoppers that double as trophies on a shelf. Johnnie Walker desires to upend that imagining and embrace the Idea that lithe is deluxe.

This can be a one particular-off bottle for now illustrating the artwork from the probable, being a style and design experiment and redefining light-weight as luxurious. We're going to go on to apply these learnings over the wider Diageo selection.

That endeavor fell to Diageo’s international design director Jeremy Lindley. Toughness and protection have been Lindley’s priorities, but perform required to abide by sort. Just after Understanding which the In a natural way strongest shape for glass will be the teardrop—The form it In a natural way assumes when liquid—Lindley and his crew manufactured a teardrop with sq. sides, in the nod to your common Johnnie Walker silhouette.

And this, for The very first time in Diageo’s historical past, a license to our patent for light-pounds glass beverage containers are going to be made available on the royalty-totally free foundation to all as a way to really encourage development in the wider field.